Applying Nudge Theory to Foster Sustainable Development Goals (SDGs) in Qatar

Purpose: This investigation aims to identify the successful use of nudging theory to enhance sustainable development goals (SDGs) in Qatar, with emphasis on energy sustainability, the transformation of public policy, and effective community participation. The research examines how the findings of nudging strategies can be applied to Qatar’s policy landscape to solve sustainability issues. Design/Methods: Using an interpretivist epistemology, the study adopts a qualitative research approach with a subjectivist ontology. Semi-structured interviews were conducted with 12 participants who work in or are affiliated with government and/or academic institutions, and their interviews addressed their understanding of the theory behind nudging and the policies that incorporate it. Subsequently, thematic analysis was carried out throughout and within the different sections of the studies as we searched for patterns that relate to the objectives of this study through the MAXQDA. Findings: The findings show that the theory of nudge has a strong impact on the sustainable development policies of Qatar. Some themes are the integration of ecological nudging techniques, psychological factors in policy implementation, and the transformation of public policy systems. When asked about the key enablers for delivering nudges, the respondents identified leadership, community involvement, promotion of knowledge regarding nudging, and leveraging technology. However, the following shortcomings were reported by the respondents: lack of funds, inadequate knowledge, and resistance to change. Limitations: Several limitations surround the study, including the fact that it was qualitative research work done on a small sample frame. Research in the future may involve the use of quantitative research designs to determine the effectiveness of the nudging strategies over time. Implications: Public authorities must incorporate interventions of sustainability into policies, and exploiting nudge techniques can help them to develop efficient, cost-oriented, and culturally tailored programs. The study reveals the necessity of partnerships between the government and other agencies, the private sector, and communities to address sustainability issues.