ANALYZING PERCEPTIONS TOWARD SMART HOME DEVICES THROUGH THE UTAUT MODEL: A STUDY ON ROBOT VACUUM USERS

This study aims to investigate how users view smart home technology using the Unified Technology Acceptance and Usage Theory (UTAUT) model. In this context, a survey was conducted with 288 robot vacuum cleaner users. In the study, the effects of performance expectancy, effort expectancy, social influence and facilitating conditions on behavioral intention and usage behavior were analyzed. SPSS 25 and AMOS 26 software were used to analyze the data. The research model was tested and validated using structural equation modeling. The results showed that while facilitating factors and behavioral intention influence usage behavior, performance expectancy, effort expectancy, and social influence affect behavioral intention. The study's conclusion included recommendations and theoretical and practical implications.