THE RELATIONSHIP BETWEEN HERITAGE CONSERVATION FOR HISTORIC CITIES AND IMPROVING THE QUALITY OF LIFE IN EGYPT A CASE STUDY OF ROSETTE CITY

Historic cities are key to preserving cultural identity, yet they increasingly face threats from pollution, neglect, and incompatible modern development. Effective conservation must go beyond protecting buildings to address the broader urban, environmental, and social context. This study investigates heritage conservation efforts in Rosetta City, Egypt, highlighting recent government-led initiatives aimed at integrating preservation with sustainable urban development. A case study approach was adopted, combining a literature review, field observations, and a survey of 100 residents to assess perceptions of heritage, quality of life, and community engagement. The research employed descriptive statistics for quantitative survey data and content analysis for qualitative responses, while comparing local practices with international conservation standards. Results show that a holistic approach—incorporating social, economic, and environmental factors—can enhance both the resilience of historic cities and the well-being of their communities. The findings suggest that applying the five indicators of quality of life can enhance urban resilience, ensuring historic cities thrive in contemporary contexts.