Employer expectations of business analysts: Knowledge and insights from job offer analysis

This study analyzed 1480 job advertisements for business analysts using natural language processing (NLP) and sentiment analysis. While confirming the demand for technical, analytical and communication skills, the study reveals important patterns that expand upon existing knowledge. Specifically, we observe how skill expectations evolve across career stages: junior positions emphasize language proficiency and communication, whereas senior roles require stronger project management, leadership, and advanced analytical capabilities. Sentiment analysis reveals that employers predominantly use neutral or positive language in job postings, reflecting conscious strategies to attract candidates. Furthermore, the study shows that an increasing number of employers are offering flexible working arrangements, such as hybrid and remote work, as well as non-wage benefits, including private healthcare and career development opportunities. This indicates an increase in competition for talent in the labor market. These findings offer valuable insights for curriculum design and recruitment strategies.