Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector

Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector Sania Pathan1* Abstract India’s fintech industry has transformed tax compliance, with platforms like ClearTax offering tiered services to address diverse user needs. This study explores persuasive strategies for upselling premium plans, specifically the Elite and Luxe tiers, through effective value articulation. Employing […]

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Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-10-26
DOI
https://doi.org/10.63680/ijsate1025067.059
Primary Topic
Private Equity and Venture Capital
Type
article
Field-Weighted Citation Impact
0.00
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article

Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector

Sania Pathan
International Journal of Science Architecture Technology and Environment
Private Equity and Venture Capital
article

Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector

Sania Pathan
article en

Abstract

Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector Sania Pathan1* Abstract India’s fintech industry has transformed tax compliance, with platforms like ClearTax offering tiered services to address diverse user needs. This study explores persuasive strategies for upselling premium plans, specifically the Elite and Luxe tiers, through effective value articulation. Employing […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 55%
Private Equity and Venture Capital
DOISourceOpenAlex
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Upselling Through Value Articulation: Strategies for Promoting Premium Plans in India’s Fintech Sector — Sania Pathan · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS