The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement

The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement Sania Pathan1*, Sneha W. G.2 Abstract Instagram influencer advertising has transformed brand-shopper interactions, becoming one of the strongest online marketing approaches. Unlike standard promotion, which relies on direct marketing, influencer advertising combines genuine storytelling and word-of-mouth endorsements, evoking a stronger emotional bond with […]

Authors

Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-10-26
DOI
https://doi.org/10.63680/ijsate1025066.058
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement

Sania Pathan, W. G. Sneha
International Journal of Science Architecture Technology and Environment
Technology Adoption and User Behaviour
article

The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement

Sania Pathan, W. G. Sneha
article en

Abstract

The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement Sania Pathan1*, Sneha W. G.2 Abstract Instagram influencer advertising has transformed brand-shopper interactions, becoming one of the strongest online marketing approaches. Unlike standard promotion, which relies on direct marketing, influencer advertising combines genuine storytelling and word-of-mouth endorsements, evoking a stronger emotional bond with […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 71%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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The Impact of Instagram Influencer Marketing on Consumer Behaviour and Brand Engagement — Sania Pathan, W. G. Sneha · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS