Digital intimacy and the construction of subjectivity: exploring the immersive experience of Dennis Severs’ House Museum

Abstract The relevance of the study lies in the analysis of an innovative approach to museum interactivity that combines reality and fiction through the concept of “digital intimacy,” in particular, on the example of the Dennis Severs’ House Museum. The purpose of the article is to study the use of digital technologies to preserve intangible heritage through virtual museums and to develop principles for creating interactive digital exhibitions that improve visitor interaction. The study employs methods such as qualitative interviews, phenomenological observations, material analysis, narrative research, and the methodology of studying performances. It was identified that museums can benefit greatly from an emphasis on subjectivity and active participation to enhance the visitor experience, as clearly demonstrated by the Dennis Severs’ House Museum. The integration of personal history with fictional narrative engages visitors as active participants, fostering a deeper emotional connection. Unlike conventional museums, Dennis Severs’ House transforms everyday objects into immersive historical scenes experienced through sight, sound, and smell. The results of the study offer valuable insights for the future development of interactive and immersive museum experiences, emphasizing the integration of sensory engagement, narrative depth, and dynamic interaction between visitors and exhibits.