Framework for Àdìrẹ Elékọ Cultural Sustainability and Technology Options

Purpose: This study addresses the cultural sustainability and technology options for the indigenous Àdìrẹ elékọ fabric among the Yoruba. The authenticity and economic viability of indigenous Àdìrẹ elékọ is being threatened by the imitated versions, undermining the cultural value of this cherished craft. The research investigates the trends in the production of Àdìrẹ elékọ with the challenges of sourcing raw materials. It identified the characteristics of indigenous and imitated designs and proposed a framework for sustainability. Methodology/Design: The study employed a qualitative research design. Twenty-five participants (11 dyers/artisans and 14 merchants) were selected through non-probability purposive sampling. Semi-structured interviews and participant observation served as the primary data collection methods. To analyze the data, thematic analysis was applied to uncover patterns and themes associated with production processes, challenges encountered with dyes, and available technological options. Findings: The study reveals that the production process of indigenous Àdìrẹ elékọ has witnessed little technological innovation compared with the imitated design. Artisans face challenges in sourcing dyes, experience low production activities during the rainy season and unfavourable government policies on imports. The imitated Àdìrẹ elékọ design is more lustrous, colourful and less costly compared with the indigenous. Technology options include the use of Computer-Aided Design in planning and adoption of e-commerce platforms. Practical and Social Implications: The study highlights the need to sustain the Àdìrẹ elékọ cultural heritage and salvage indigenous textile craft. The challenges of artisans and merchants call for governmental attention to policies that support and protect indigenous textile production from the adverse effects of globalisation. The integration of modern techniques and low-toxic materials in production for indigenous Àdìrẹ elékọ can help preserve and promote economic growth. A combination of modern technology with traditional techniques will boost the production process. Originality: This research provides current information on the production trend and technology options for Àdìrẹ elékọ fabric. It offers valuable insights into the challenges faced by indigenous textile producers and proposes strategies for sustainable production practices. This will ensure the preservation and promotion of this culturally significant craft.