The mediating role of emotional brand attachment on the effect of brand reputation on brand advocacy: the effect of gender
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Authors
- Zübeyir Çelik (ORCID: https://orcid.org/0000-0003-1692-9378)
- Bora Açan
- Reha Saydan (ORCID: https://orcid.org/0000-0002-8091-9396)
Publication Details
- Journal
- Middle East J of Management
- Published
- 2025-10-25
- DOI
- https://doi.org/10.1504/mejm.2026.10074296
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00