Scrolling Through Chaos: The Implications of TikTok for Crisis Sensemaking

This study explores the role of TikTok as a platform-based crisis information source, focusing on how users engaged in collective sensemaking during the 2020 Port of Beirut explosion. Using a mixed-methods approach, the research analyzes multimodal content, including video, comments, hashtags, and transcripts, to understand how users’ holistic information experience influenced sensemaking around the crisis event. Drawing on Dervin’s conceptualization of sensemaking, the study investigates how visual, auditory, and textual elements of TikTok videos facilitate dynamic, iterative information behaviors such as information seeking, sharing, and negotiation. The findings stress how the platform’s recommendation system influences crisis sensemaking and the implications specifically for Middle Eastern crises. Our analysis revealed intersemiotic dissonance—the tension arising from clashing semiotic meanings—highlighting the risk of presenting crisis discourse multimodally.

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Publication Details

Journal
Social Media + Society
Published
2025-10-01
DOI
https://doi.org/10.1177/20563051251382470
Citations
1
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
3.86
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article

Scrolling Through Chaos: The Implications of TikTok for Crisis Sensemaking

Jeff Hemsley, Christy Khoury
1 citations
Social Media + Society
Public Relations and Crisis Communication
3.86
article

Scrolling Through Chaos: The Implications of TikTok for Crisis Sensemaking

Jeff Hemsley, Christy Khoury
article en
1 citations

Abstract

This study explores the role of TikTok as a platform-based crisis information source, focusing on how users engaged in collective sensemaking during the 2020 Port of Beirut explosion. Using a mixed-methods approach, the research analyzes multimodal content, including video, comments, hashtags, and transcripts, to understand how users’ holistic information experience influenced sensemaking around the crisis event. Drawing on Dervin’s conceptualization of sensemaking, the study investigates how visual, auditory, and textual elements of TikTok videos facilitate dynamic, iterative information behaviors such as information seeking, sharing, and negotiation. The findings stress how the platform’s recommendation system influences crisis sensemaking and the implications specifically for Middle Eastern crises. Our analysis revealed intersemiotic dissonance—the tension arising from clashing semiotic meanings—highlighting the risk of presenting crisis discourse multimodally.

Social Media + SocietyVol. 11(4)
Syracuse University (US)
Openalex Percentile: Top 6%
Public Relations and Crisis Communication
3.86
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