Sundanese cultural values in paribasa as a guide to language politeness: An ethnopragmapedagogy approach

This research aims to identify and analyze the values embedded in Sundanese paribasa, sourced from traditional manuscripts, and to explore their application in teaching language politeness in pragmatics courses through an ethnopragmapedagogy approach. The ethnopragmapedagogy approach integrates ethnopedagogy, which incorporates cultural values into education, with ethnopragmatics, which emphasizes the contextual and cultural interpretation of language use. The data were collected through content analysis of selected Sundanese manuscripts documenting paribasa reflecting politeness values. These data were systematically categorized and analyzed to uncover nine key indicators of language politeness: friendliness, clarity, accuracy, honesty, wisdom, respect, sensitivity, promise-keeping, and quality. The academic basis for each category is grounded in pragmatic and pedagogical theories, emphasizing the cultural significance of politeness in communication. The findings highlight the relevance of Sundanese paribasa as a teaching material in pragmatics courses, providing practical examples of ethical communication and cultural awareness. This research reveals that integrating local cultural artifacts into education strengthens the ethical foundation of learners, particularly in developing respect and empathy in communication. The implications suggest that the ethnopragmapedagogy approach can serve as a model for embedding cultural heritage into language teaching, ensuring that students strengthen not only linguistic competence but also intercultural awareness and social responsibility.