Driven by Marketing: Thriving for Over 300 Years

Frank: You are deeply involved in your family business, the Nolet Distillery. Could you tell us a little bit about yourself and your current position?Carolus III: Our family business is 334 years old, based in the Netherlands, and we have three generations still involved every day, from my grandfather, dad, uncle and to myself.I'm the first in my family born in the U.S. and the first to earn an undergraduate degree -in marketing from the University of Notre Dame.Historically, we've been in the spirits business, but recently I led the