Utilization of Netnography as a Health Care Research Methodology: Scoping Review
Netnography holds significant promise for health care research, offering insights into lived experiences and access to otherwise inaccessible populations. However, inconsistent methodological and ethical reporting raises concerns about rigor and accountability. To strengthen future applications, clearer guidance is needed on ethical standards, methodological justification, and reporting practices, particularly when researching vulnerable groups and sensitive health issues.
Authors
- Elizabeth Green
- Fiona Pearson (ORCID: https://orcid.org/0000-0003-1626-0862)
- Emma Dobson (ORCID: https://orcid.org/0000-0002-1300-5607)
- Georgette Eaton (ORCID: https://orcid.org/0000-0001-9421-2845)
- Stacey Munnelly (ORCID: https://orcid.org/0000-0002-5339-6577)
- Matthew Wynn (ORCID: https://orcid.org/0000-0001-9021-4747)
- Imogen Forsythe
- Amany Sadat (ORCID: https://orcid.org/0009-0007-3689-2310)
Institutions
- University of Oxford (GB)
- Manchester University NHS Foundation Trust (GB)
- London Ambulance Service NHS Trust (GB)
- University of Salford (GB)
- Liverpool John Moores University (GB)
- Newcastle University (GB)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-10-24
- DOI
- https://doi.org/10.2196/78025
- Primary Topic
- Patient-Provider Communication in Healthcare
- Type
- article
- Field-Weighted Citation Impact
- 0.00