Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites

Authors

Nicholas J. Thomas (ORCID: https://orcid.org/0000-0002-6982-8565)
Ada Lo (ORCID: https://orcid.org/0000-0001-7975-3328)
Dimitrios Buhalis (ORCID: https://orcid.org/0000-0001-9148-6090)
Justin Matthew Pang (ORCID: https://orcid.org/0000-0002-7961-3066)
Zuwen Huang (ORCID: https://orcid.org/0009-0006-4021-5569)

Institutions

Hong Kong Polytechnic University (HK)
RMIT Vietnam (VN)
MIT University (MK)
Abu Dhabi Falcon Hospital (AE)
RMIT University (AU)
Bournemouth University (GB)

Publication Details

Journal: Journal of Travel & Tourism Marketing
Published: 2025-10-24
DOI: https://doi.org/10.1080/10548408.2025.2573423
Citations: 1
Primary Topic: Employer Branding and e-HRM
Type: article
Field-Weighted Citation Impact: 2.76

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article

Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites

Nicholas J. Thomas, Ada Lo, Dimitrios Buhalis, Justin Matthew Pang et al.

Oct 24, 2025

1 citations

Journal of Travel & Tourism Marketing

Employer Branding and e-HRM

2.76

article

Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites

Nicholas J. Thomas, Ada Lo, Dimitrios Buhalis, Justin Matthew Pang, Zuwen Huang

October 24, 2025article en

1 citations

Abstract

No abstract available for this paper.

Journal of Travel & Tourism MarketingVol. 42(9)

Hong Kong Polytechnic University (HK), RMIT Vietnam (VN), MIT University (MK), Abu Dhabi Falcon Hospital (AE), RMIT University (AU), Bournemouth University (GB)

Openalex Percentile: Top 7%

Employer Branding and e-HRM

2.76

DOI Source OpenAlex

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Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites — Nicholas J. Thomas, Ada Lo, et al. · Journal of Travel & Tourism Marketing (2025) | TGRS Research Map | TGRS