Tobacco imagery in Nigerian music videos from 1999 to 2023: a content analysis
Tobacco imagery is prevalent in Nigerian music videos, amplified by Afrobeats' global reach and youth viewership. The upward trend and shift towards newer products like shisha and e-cigarettes signal evolving public health risks and underscores the need for robust enforcement of existing regulations, alongside artist and corporate engagement to mitigate tobacco normalisation.
Authors
- Abayomi Adeosun (ORCID: https://orcid.org/0000-0001-5429-9763)
- Joshua Awogbemi
- Karin Groß (ORCID: https://orcid.org/0009-0007-8075-6981)
- Joachim Pelikan
Institutions
- Swiss Tropical and Public Health Institute (CH)
- University of Basel (CH)
- Obafemi Awolowo University (NG)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-10-24
- DOI
- https://doi.org/10.1136/tc-2025-059644
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00