The Impact of Dynamic Capabilities on Achieving Strategic Success: An Applied Study on Pharmaceutical Companies in Jordan

Importance: The theoretical significance of this research lies in its effort to produce an academic contribution to the Arab library by following a scholarly approach capable of achieving its intended outcomes to help future research for academics, and interested parties, on the topic of dynamic capabilities and its dimensions.Purpose: The purpose of the study was to explore the effect of dynamic capabilities on achieving strategic success in Jordan's pharmaceutical industry.Dynamic capabilities were measured using three dimensions: sensing, seizing, and reconfiguring.Strategic success was assessed using five dimensions: cost, quality, flexibility, creativity, and differentiation.Methodology: The population for this study was senior and middle managers in Jordan's pharmaceutical industry, for which there were 549 employees.A stratified random sample of 226 employees was selected, and 206 valid questionnaires were returned.The researcher used a descriptiveanalytical approach and a questionnaire was the main data collection toolused.Several statistical methods were applied, including multiple regression and Structural Equation Modeling (SEM).Findings: The study has several important findings, where the main one is finding a statistically significant positive effect of dynamic capabilities as a whole, on achieving strategic success.The findings also demonstrated that the dimensions of seizing and reconfiguring have the strongest and the most direct influence on strategic success, while the sensing dimension did not show a statistically significant direct impact.Future Research Directions: The study recommends conducting additional research on factors related to dynamic capabilities as well as their relationship to other variables like financial performance and business model innovation.The study also highlights the importance of openness, sharing experiences, and acceptance of change processes that will be required.