Linguistic-culturological characteristics of a conflicting linguistic personality in modern Internet discourse

The research is devoted to the conflictual linguistic personality of a hater as one of the types of cybercommunication which are rapidly gaining popularity, namely, hating as a purposeful type of speech aggression on the Internet. The relevance of the proposed research is determined by the need to consider a new communicative reality in the modern Internet space and identify new forms of communication between members of the network community. The aim of the study is to describe the characteristic features of hating in modern Internet discourse, identify stereotypical features of haters, and consider the ideas about haters in the linguistic consciousness of communicants. The material was the scientific works of domestic and foreign scientists on virtual linguistic personality, as well as more than 300 interactions from popular Russian-language Internet chats where communicants resort to various speech strategies and tactics. The authors used linguisticcultural, linguistic-pragmatic, descriptive methods, as well as elements of contextual-situational and intentional analysis. Synchronous Internet discourse is presented as a media platform for interaction, as well as the verbal and non-verbal impact of communication participants on each other and on a wide audience of users in general. The main characteristics of the modern cognitive and communicative space of the Internet (hypertextuality, virtuality, crealization, etc.) are highlighted and described in detail, and the characteristics of the speech behavior of the main virtual linguistic and cultural types are given. As a result of the study of one of the key linguistic and cultural types - the conflicting linguistic personality of a hater - the following characteristics of his speech behavior were revealed: a dynamic manipulative scenario, targeting and subjectivity, an attitude towards obtaining a perlocutionary effect when achieving the goal of pleasure, satisfaction, and selfadmiration that the hater needs. It is also shown that, as a rule, famous and popular personalities are chosen as the object of cyber aggression for the manifestation of online hating; there is no objective assessment or criticism in the comments of the haters, their speech activity is exclusively destructive. The prospect of further research is related to the application of the proposed integrative approach to the study of other types of cyber aggression: flaming, trolling, cyberbullying, etc.