How customers engage in live streaming commerce - Delineating need for touch and imagination

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Internet Marketing and Advertising
Published
2025-01-01
DOI
https://doi.org/10.1504/ijima.2025.10074284
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

How customers engage in live streaming commerce - Delineating need for touch and imagination

Nazia Taneja, Satinder Kumar
International Journal of Internet Marketing and Advertising
Digital Marketing and Social Media
article

How customers engage in live streaming commerce - Delineating need for touch and imagination

Nazia Taneja, Satinder Kumar
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Internet Marketing and AdvertisingVol. 1(1)
Openalex Percentile: Top 60%
Digital Marketing and Social Media
DOISourceOpenAlex
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How customers engage in live streaming commerce - Delineating need for touch and imagination — Nazia Taneja, Satinder Kumar · International Journal of Internet Marketing and Advertising (2025) | TGRS Research Map | TGRS