THE CONCEPT OF «GENETIC BONFIRE» IN THE POETRY OF THE NORTHIC PEOPLES

The article discusses the process of formation and development of the literature of the peoples of the North, in particular, the formation, role, and significance of the artistic concept in the historical and cultural context. The cognitive and artistic concept of «ancestor’s fire» is chosen as the object of study. It is noted that the human spirit’s desire for the transcendent, the acquisition of moral values, and the preservation of traditions, rituals, and ceremonies are reflected in the presence of this concept in oral folk art. Later, it transformed into a supertextual structure in literature. In works created by authors who have retained a mythological consciousness to varying degrees, they not only convey information across time, preserving it, but also give strength to the spirit and body, activating the hidden potential of the individual. The study identified a range of works that feature the artistic concept of «ancestor’s fire» both as an independent concept and as a model for conceptualizing fire and ancestral memory.