Influence of Brand Management on the Corporate Sustainability of SMEs: a Systematic Review

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
International Journal of Business Innovation and Research
Published
2025-01-01
DOI
https://doi.org/10.1504/ijbir.2025.10074268
Primary Topic
Business and Economic Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Influence of Brand Management on the Corporate Sustainability of SMEs: a Systematic Review

Ludivia Hernández Aros, Juan Velásquez Duque, Leidy Bastidas Sarchi, Mario Rodríguez Barrero
International Journal of Business Innovation and Research
Business and Economic Development
article

Influence of Brand Management on the Corporate Sustainability of SMEs: a Systematic Review

Ludivia Hernández Aros, Juan Velásquez Duque, Leidy Bastidas Sarchi, Mario Rodríguez Barrero
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business Innovation and ResearchVol. 1(1)
Openalex Percentile: Top 59%
Business and Economic Development
DOIOpen Access PDFOpenAlex
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Influence of Brand Management on the Corporate Sustainability of SMEs: a Systematic Review — Ludivia Hernández Aros, Juan Velásquez Duque, et al. · International Journal of Business Innovation and Research (2025) | TGRS Research Map | TGRS