THEMATIC FACTOR IN THE REPRESENTATION OF THE “MAN OF LABOR” IN THE ELECTRONIC MEDIA OF THE RUSSIAN SOUTH

The article examines the information discourse of the electronic media in Russian south regions. Using the tools of content analysis and an array of 95 broadcasting issues, the authors considers common and different features in the representation of «human of labor» subject. The article fixes the specialties in the broadcastings. The authors identify high quality of the expert analysis of “Vesti Don” news program, high level of spontaneous and negative information in “Vesti Cuban”. Professional artistic-publicist style of the Sunday’s informational-analytic program “Vesti. Crimea” and sincerity in the access to human’s being in “Vesti. Sevastopol”, as well as high visual esthetic level of “Vesti. Sochi”. Every pattern is described through the analysis of journalistic TV plots with the participation of the “man of labor”. The article concludes that there are a lot of common topics and features in the news programs among these regions. From the other hand there a lot of differences in presentation of agriculture, transport, tourism, industry spheres. And so far in construction the images of the ‘’man of labor’’ in these spheres. And so far the authors show the role of the interregional events, extremal situations conflicts connected with the construction of the new objects, questions of landscaping and architecture on the territories, season processes in agriculture as the most attractive events for the creation of the actual image of the “man of labor”.