Exploring Effective Characteristics of E-cigarette Prevention Videos Among Chinese Adolescents: A Qualitative Focus Group Study

Chinese adolescents respond most effectively to prevention videos featuring authentic narratives and specific health consequences rather than animated or didactic content. The preference for fear appeals combined with factual information suggests that emotionally engaging yet informative content may optimize prevention effectiveness. These findings provide evidence for developing culturally appropriate e-cigarette prevention video development for Chinese youth, particularly given ongoing challenges in policy enforcement and youth access to e-cigarettes.