Corporate social responsibility in sports

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Sports organizations can increase loyalty and engagement among their fan bases by utilizing relevant social media platforms to promote corporate social responsibility (CSR) initiatives. The interaction enabled by social media means that supporters have scope to become more involved in these CSR activities, and co-creation of values is likely to increase when the initiatives align with the interests of fans. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.