Embracing the new, cherishing the old: A phenomenological study of Gen X Indonesian women’s engagement with modern kebaya design

This article examines the way in which the identities of urban, Generation X (Gen X) Indonesian women are expressed through their use of modern kebaya. A traditional Indonesian garment that has adapted to social and technological advancements, the kebaya retains its cultural significance. A national dress that is worn for a variety of events and reflects both tradition and contemporary fashion trends, it has transformed from a symbol of nobility. This article focuses on changes in meaning, identity, cultural adaptation and non-verbal communication related to the modern kebaya. Using a phenomenological approach to explore the experiences of these women reflects their cultural identity and social values. Ten Gen X women who actively wear kebaya at various formal and informal events became respondents in this study. The main objective is to understand how these women balance tradition with modernity in their choice of kebaya and what this reveals about their cultural identity and values. The article specifically examined why Gen X women embrace modern kebaya styles and how they balance kebaya’s role as a symbol of traditional pride in a progressively modern society. This article utilizes Miles and Huberman’s data analysis. This technique thoroughly explores qualitative data gathered through interviews and observations, it supports thematic analysis of cultural symbols and personal identity expressions; offering insights into how Gen X women navigate the intersection of tradition and modern kebaya. This approach aims to contribute to a broader understanding of how traditional clothing such as kebaya evolves in response to contemporary lifestyle demands while maintaining its cultural significance.