Ethnobryology in e-commerce: traditional uses and emerging applications of bryophytes in China’s online market
This study provides the first exploration of bryophyte diversity and the interplay between traditional and emerging applications within the context of online trade platforms in China, which offers valuable supplementary data for ethnobryological research globally. Furthermore, the findings highlight significant challenges and underscore the need for recommendations concerning the conservation of bryophyte diversity, particularly for species with extensive traditional uses and novel applications that are thriving in emerging trade environments.
Authors
- Jing Zhuang
- Jiewei Hao (ORCID: https://orcid.org/0000-0003-3311-3901)
- Kai Zhang (ORCID: https://orcid.org/0000-0002-3595-3659)
- Xiang Zhang (ORCID: https://orcid.org/0000-0002-1622-2658)
- Donghai Li (ORCID: https://orcid.org/0000-0002-1217-0600)
- Xin Su (ORCID: https://orcid.org/0000-0001-6964-4902)
- Tianyun Qi
Institutions
- Hainan Normal University (CN)
- Hainan University (CN)
- Department of Ecology and Environment of Hainan Province (CN)
Publication Details
- Journal
- Journal of Ethnobiology and Ethnomedicine
- Published
- 2025-10-24
- DOI
- https://doi.org/10.1186/s13002-025-00822-z
- Primary Topic
- Plant and Fungal Species Descriptions
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Natural Science Foundation of China
- Hainan University