The evolution and dynamics of farmer engagement in direct-to-consumer channels in France
Abstract In this study, we employ a mixed-Markov chain model to analyze the factors that influence the dynamics of farm involvement in direct-to-consumer (DTC) channels, using data from the French Agricultural Data Network (FADN). Our findings reveal low participation in DTC channels in France since 1970, along with a notable trend toward combining these channels with conventional supply chains. We also find that farmers often disengage from direct sales over time, partly due to challenges in scaling up, declining returns, and weakening demand for direct food products.
Authors
- Sophie Drogué (ORCID: https://orcid.org/0000-0001-8819-9998)
- Pierre Chiaverina (ORCID: https://orcid.org/0000-0003-1422-0322)
Institutions
- Centre National de la Recherche Scientifique (FR)
- Centre de Coopération Internationale en Recherche Agronomique pour le Développement (FR)
- Université de Montpellier (FR)
- Institut Agro Montpellier (FR)
- Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement (FR)
- Institut Agronomique Méditerranéen de Montpellier (FR)
- Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences (FR)
- Institut Agro Montpelier (FR)
- Centre International deHautes Etudes Agronomiques Méditerranéennes (FR)
- Institut de Recherche pour le Développement (FR)
- Center for Environmental Economics - Montpellier (FR)
- L'Institut Agro (FR)
Publication Details
- Journal
- European Review of Agricultural Economics
- Published
- 2025-08-09
- DOI
- https://doi.org/10.1093/erae/jbaf040
- Primary Topic
- Organic Food and Agriculture
- Type
- article
- Field-Weighted Citation Impact
- 0.00