LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN

The importance of User Interface (UI) and User Experience (UX) in ensuring the practicality and usability of websites for users is well-recognized. The User Experience Questionnaire (UEQ) is widely employed to evaluate these aspects of a product, ensuring linguistic and cultural appropriateness for its target locale based on country, region, or language. However, the UEQ lacks a module specifically designed to assess the localization properties of a product. This research aims to extend the UEQ by introducing a localization module that adheres to cross-cultural design principles. The study involved a systematic literature review to identify potential items for the localization module, followed by a brainstorming session with experienced IT experts to discuss and refine these items. The final list of items was statistically analyzed using SPSS software, resulting in a consolidated localization module. This module's correlation with task completion time was examined through convenience sampling and internal consistency analysis. Reliability was further assessed using Cronbach’s Alpha coefficient per scale method. The outcome is an additional module, named Localization in UEQ, which can be utilized alongside UEQ+ to evaluate a product's cultural and linguistic adaptability, enhancing its overall usability assessment.