Digital Transformation As A Driving Force Behind Contemporary Economic and Social Change

The article explores the issue of gaining efficiency for the economy and society in the process ‎of digital adaptation. The impact of digital technologies on labor productivity, ‎competitiveness and social processes is analyzed. The purpose of the study is to identify the ‎peculiarities of the global economy’s adaptation and to substantiate the directions of ensuring ‎the process of integrating digital technologies into public life in the global environment. A ‎comprehensive methodological approach combining multiple linear regression is used to ‎analyze the relationship between labor productivity, employment share and gross value added ‎‎(GVA) in the digital sectors of a sample of 36 countries. The results of the regression analysis ‎show that the model explains 41.4% of the variation in labor productivity in the digital ‎economy and at the same time confirms the statistically significant impact of employment on ‎its growth. It is established that the development of jobs in information and ‎communication technologies is a key driver of digital transformation. The practical value of ‎the study is to provide recommendations for the formation of public policy aimed at ‎stimulating digital employment and inclusive technological development. The scientific ‎novelty of the study is manifested in the identification of the relationship between digital ‎adaptation and economic performance, in particular through the emphasis on the role of ‎human capital in increasing labor productivity. The author proposes an integrated approach to ‎assessing digital transformation, which takes into account both quantitative and qualitative ‎aspects, including technological integration and social inclusion, which intensifies the ‎formation of new strategies for sustainable development of countries in the context of global ‎economic challenges‎.