Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives
SUMMARY BOX The combination of WhatsApp’s widespread use in low- and middle-income countries and array of low-cost messaging and data features suggests that the platform has great potential for health communication applications, including for vaccine promotion.
Authors
- Sidharth Rath (ORCID: https://orcid.org/0000-0002-9097-6909)
- Rajiv N. Rimal (ORCID: https://orcid.org/0000-0003-1413-9305)
- Jamie Johnston (ORCID: https://orcid.org/0000-0001-6992-5958)
- Nadia Diamond‐Smith (ORCID: https://orcid.org/0000-0002-8711-3029)
- Amelia Jamison (ORCID: https://orcid.org/0000-0002-3954-9581)
- Sebastian Salomon-Ballada
- Rohini Ganjoo (ORCID: https://orcid.org/0000-0001-7185-7747)
- Adelaida Barrera (ORCID: https://orcid.org/0009-0003-5682-4279)
Institutions
- Johns Hopkins University (US)
- University of California, San Francisco (US)
- George Washington University (US)
- Johns Hopkins Medicine (US)
- Department of Health & Family Welfare (IN)
- Stanford Health Care (US)
- The Behavioural Insights Team (GB)
- Stanford Medicine (US)
- Stanford University (US)
Publication Details
- Journal
- BMJ Global Health
- Published
- 2025-10-01
- DOI
- https://doi.org/10.1136/bmjgh-2025-018983
- Primary Topic
- Vaccine Coverage and Hesitancy
- Type
- article
- Field-Weighted Citation Impact
- 0.00