Why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series

It is well known that the Perceived Affective Quality Scale (PAQS) in its current form in ISO/TS 12913-2 is not a scale for perceived affective quality in the correct sense. As the author has already pointed out, there are apparently two ways to correct this problem: (1) change the name of the scale, for example, to "Perceptual Attribute", (2) change the non-affective quality attributes in the PAQS to affective quality attributes. However, the first solution has theoretical problems from a psychological point of view. This study discusses the theoretical problems to advocate why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series.

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Publication Details

Journal
NOISE-CON proceedings
Published
2025-10-22
DOI
https://doi.org/10.3397/in_2025_1073115
Primary Topic
Color perception and design
Type
article
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article

Why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series

Koji Nagahata
NOISE-CON proceedings
Color perception and design
article

Why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series

Koji Nagahata
article en

Abstract

It is well known that the Perceived Affective Quality Scale (PAQS) in its current form in ISO/TS 12913-2 is not a scale for perceived affective quality in the correct sense. As the author has already pointed out, there are apparently two ways to correct this problem: (1) change the name of the scale, for example, to "Perceptual Attribute", (2) change the non-affective quality attributes in the PAQS to affective quality attributes. However, the first solution has theoretical problems from a psychological point of view. This study discusses the theoretical problems to advocate why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series.

NOISE-CON proceedingsVol. 272(4)
Fukushima University (JP)
Openalex Percentile: Top 65%
Color perception and design
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Why perceptual attribute instead of perceived affective quality is inappropriate in the ISO 12913 series — Koji Nagahata · NOISE-CON proceedings (2025) | TGRS Research Map | TGRS