Relatability versus responsibility: Social media influencers on their roles in youth mental health

This study underscores the complex roles influencers play in youth mental health conversations, emphasizing their potential for positive impact alongside ethical and practical challenges. Clearer guidelines, targeted training, and resources are essential to equip influencers to engage safely, ethically, and effectively in these discussions. Influencers and mental health professionals could collaborate by establishing referral pathways and codeveloping psychoeducational or promotional content, while researchers, platforms, and policymakers may contribute by creating guidelines for responsible content distribution.