On the cross-modal makeup of charisma: Insights from a field-data analysis

This study uses expert ratings and prosodic analyses of the most popular 2025 video speeches of the German DAX-40 CEOs to investigate the interplay of visual, verbal, and prosodic factors in perceiving speaker charisma. Results show strong correlations between all factors, point to a special role of prosody, and provide initial evidence for industry-specific speaking styles.

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Publication Details

Published
2025-08-17
DOI
https://doi.org/10.21437/interspeech.2025-313
Primary Topic
Cultural Differences and Values
Type
article
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article

On the cross-modal makeup of charisma: Insights from a field-data analysis

Oliver Niebuhr
Cultural Differences and Values
article

On the cross-modal makeup of charisma: Insights from a field-data analysis

Oliver Niebuhr
article en

Abstract

This study uses expert ratings and prosodic analyses of the most popular 2025 video speeches of the German DAX-40 CEOs to investigate the interplay of visual, verbal, and prosodic factors in perceiving speaker charisma. Results show strong correlations between all factors, point to a special role of prosody, and provide initial evidence for industry-specific speaking styles.

Openalex Percentile: Top 65%
Cultural Differences and Values
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On the cross-modal makeup of charisma: Insights from a field-data analysis — Oliver Niebuhr · (2025) | TGRS Research Map | TGRS