On the cross-modal makeup of charisma: Insights from a field-data analysis
This study uses expert ratings and prosodic analyses of the most popular 2025 video speeches of the German DAX-40 CEOs to investigate the interplay of visual, verbal, and prosodic factors in perceiving speaker charisma. Results show strong correlations between all factors, point to a special role of prosody, and provide initial evidence for industry-specific speaking styles.
Authors
- Oliver Niebuhr (ORCID: https://orcid.org/0000-0002-8623-1680)
Publication Details
- Published
- 2025-08-17
- DOI
- https://doi.org/10.21437/interspeech.2025-313
- Primary Topic
- Cultural Differences and Values
- Type
- article
- Field-Weighted Citation Impact
- 0.00