A Serious Game for Teaching Entrepreneurship and Strategic Management

Educational video games have demonstrated significant potential as a modern complement to traditional elearning in higher education.However, the scarcity of free tools and platforms for creating and customizing educational games impedes their widespread adoption in teaching.This paper introduces an educational video game focused on entrepreneurship, developed using a custom-designed software platform for generating and personalizing learning-based video games through 3D mazes.This platform empowers educators to effortlessly construct hierarchical, personalized 3D mazes for interactive presentation of multimedia educational content.Learners engage with new ideas, concepts, and theories while navigating the 3D maze, and can participate in various embedded mini-games designed to enhance visual and spatial reasoning, psychomotor skills, and context-based reasoning-all of which are vital for successful entrepreneurship.The results obtained from the study are highly promising, particularly regarding the usability and effectiveness of the created 3D video game.