Perception and Emotional Response to AI-Generated Audiovisual Media: The Influence of Content and Context

In a world where artificial intelligence is rapidly reshaping creative industries, AI-generated audiovisual content is no longer a futuristic novelty; it is becoming an integral part of our present reality.This is a significant challenge, as the output produced from text prompts by video generators is becoming difficult to distinguish from footage recorded by humans.A sense of distrust emerges about the potential threats posed by such technology.However, not all AI-generated content is automatically met with disapproval; these videos may provoke strong criticism or, on the opposite, admiration.This leads to a central question: How do the visual decisions made by algorithms, in combination with the context in which the viewer consumes the content, shape their perception of the video?The study will examine people's opinions on specific features of the films and the context in which they are used, as well as how these factors influence overall reception.

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Publication Details

Journal
Annals of Computer Science and Information Systems
Published
2025-10-15
DOI
https://doi.org/10.15439/2025f3464
Primary Topic
Media Influence and Health
Type
article
Field-Weighted Citation Impact
0.00
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article

Perception and Emotional Response to AI-Generated Audiovisual Media: The Influence of Content and Context

Mirosława M. Długosz, Nina Krzemińska
Annals of Computer Science and Information Systems
Media Influence and Health
article

Perception and Emotional Response to AI-Generated Audiovisual Media: The Influence of Content and Context

Mirosława M. Długosz, Nina Krzemińska
article en

Abstract

In a world where artificial intelligence is rapidly reshaping creative industries, AI-generated audiovisual content is no longer a futuristic novelty; it is becoming an integral part of our present reality.This is a significant challenge, as the output produced from text prompts by video generators is becoming difficult to distinguish from footage recorded by humans.A sense of distrust emerges about the potential threats posed by such technology.However, not all AI-generated content is automatically met with disapproval; these videos may provoke strong criticism or, on the opposite, admiration.This leads to a central question: How do the visual decisions made by algorithms, in combination with the context in which the viewer consumes the content, shape their perception of the video?The study will examine people's opinions on specific features of the films and the context in which they are used, as well as how these factors influence overall reception.

Annals of Computer Science and Information SystemsVol. 45
AGH University of Krakow (PL)
Openalex Percentile: Top 40%
Media Influence and Health
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