MECHANISM FOR ENSURING THE COMPETITIVENESS OF SMALL BUSINESSES

The research develops a mechanism for ensuring the competitiveness of small businesses. The subject of the research is the theoretical and applied development of a mechanism to ensure the competitiveness of small businesses under conditions of economic instability, wartime challenges, and post-war recovery. The study focuses on conceptualizing and structuring such a mechanism, taking into account both internal and external factors that influence business competitiveness. Special attention is given to the dynamic business environment, which demands resilience, adaptability, and innovation from small enterprises. Research objective. The main aim of the study is to design a modern, comprehensive mechanism that ensures the competitiveness of small businesses, tailored to their developmental stage and strategic needs. Specific objectives include identifying and justifying the structural elements of the mechanism – its principles, tools, strategies, models, and subsystems; determining appropriate criteria for assessing competitiveness; and developing a flexible, adaptive framework for managerial decision-making, based on the enterprise’s characteristics and market positioning. Methodological tools. The study employs a combination of methodological principles (systematic development, transformation, innovation, balance, stimulation) and management methods (marketing, economic, and organizational). The mechanism also integrates analytical tools for assessing competitiveness; digital tools for process automation and communication; financial and legal instruments; and strategic tools for maintaining long-term competitive advantages. Conceptual models – such as the value orientation model, the product life cycle model, and Porter’s five forces – are employed to guide strategic decision-making. Additionally, the research explores the role of institutional, financial, legal, and consulting subsystems in supporting the mechanism and promoting sustainable development. Research conclusion. The study concludes that the proposed mechanism enables the individualization of strategies and models for enhancing competitiveness based on a business’s development level, market conditions, and sustainability criteria. It promotes effective management interaction, facilitates the transformation of competitive advantages into long-term market positions, and supports balanced economic, social, and environmental goals. The mechanism addresses the realities of wartime and post-war economies through the introduction of innovative tools and adaptive strategies. Further research will focus on refining competitiveness strategies and developing business models aligned with dynamic market demands and sustainable development objectives.