We Won't Be Talking About GenAI in 2035, and That's a Problem

In this feature, we apply a decennial perspective to discuss the interweaving <br/>of technology, everyday practices, and societal infrastructures. We ask what <br/>happens when technologies become so embedded in everyday life that we stop <br/>talking about them and who gets left out in this process. The occasion of the <br/>Aarhus decennial conference 2025 made us look at the intersection of <br/>technology, design, users, and societal aspects—a perspective informed by a <br/>10-year outlook. Specifically, we discuss how we, as HCI researchers, should not <br/>allow a technology to fade from sight while its social effects intensify.