Big data analytical capabilities and tech-business model innovation: a moderated mediation model

Purpose This study aims to examine the role of big data analytical capabilities (BDAC) in fostering tech-business model innovation (TBMI), focusing on the mediating effect of digital transformation (DT) and the moderating role of digital business ecosystems (DBE). Design/methodology/approach Data were collected through an online survey involving 313 middle and senior managers working in five-star hotels located in Antalya, Türkiye. A moderated mediation model was used to analyze the relationships among the variables in the study, and structural equation modeling was used to test the hypotheses. Findings The findings show that DT enhances the link between BDAC and TBMI, while a DBE strengthens this effect, highlighting the importance of digital ecosystems in driving innovation. Originality/value This study validates a moderated mediation model, showing how DT and DBE influence the impact of BDAC on TBMI. It extends prior research by offering new insights into the complex relationships driving innovation.