Sponsorship management in multidivisional sports clubs

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Effective management of sponsorship is especially critical in any voluntary sports club with multiple sports divisions. Such clubs must implement measures that balance the benefits of a centralized approach against the need to permit sufficient autonomy to each division and satisfy the requirements of sponsors. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.