Mining User Perspectives: Multi Case Study Analysis of Data Quality Characteristics

With the growth of digital economies, data quality forms a key factor in enabling use and delivering value. Existing research defines quality through technical benchmarks or provider-led frameworks. Our study shifts the focus to actual users. Thirty-seven distinct data quality dimensions identified through a comprehensive review of the literature provide limited applicability for practitioners seeking actionable guidance. To address the gap, in-depth interviews of senior professionals from 25 organizations were conducted, representing sectors like computer science and technology, finance, environmental, social, and governance, and urban infrastructure. Data are analysed using content analysis methodology, with 2 level coding, supported by NVivo R1 software. Several newer perspectives emerged. Firstly, data quality is not simply about accuracy or completeness, rather it depends on suitability for real-world tasks. Secondly, trust grows with data transparency. Knowing where the data comes from and the nature of data processing matters as much as the data per se. Thirdly, users are open to paying for data, provided the data is clean, reliable, and ready to use. These and other results suggest data users focus on a narrower, more practical set of priorities, considered essential in actual workflows. Rethinking quality from a consumer’s perspective offers a practical path to building credible and accessible data ecosystems. This study is particularly useful for data platform designers, policymakers, and organisations aiming to strengthen data quality and trust in data exchange ecosystems.