The impact of NFTs on tourism

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Destination brands can use NFTs as a means to widen their appeal to tourists. Emphasis on such as knowledge, entertainment and a sense of cultural contact helps increase brand love and the image of the specific destination being marketed. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.