Tapping the untapped

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings There are four key drivers for success in BOP markets – Design, Develop, Distribute, and Deliver – and tapping into BOP markets can now yield massive competitive advantage for multinational firms. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.