Optimizing winter sportswear design and service priorities in China: a multi-model assessment
The top three attributes that consumers care about most in the Chinese winter sportswear market are, in order of priority: design, service and pricing.
Authors
- Wenli Liu (ORCID: https://orcid.org/0000-0003-3254-4363)
- Zhengcheng Song (ORCID: https://orcid.org/0009-0001-4298-8243)
- Kun Yang (ORCID: https://orcid.org/0000-0002-0035-2810)
Institutions
- Shenyang Medical College (CN)
- Shenyang Normal University (CN)
- Jeonbuk National University (KR)
- China Medical University (CN)
Publication Details
- Journal
- Frontiers in Sports and Active Living
- Published
- 2025-10-21
- DOI
- https://doi.org/10.3389/fspor.2025.1627600
- Primary Topic
- Color perception and design
- Type
- article
- Field-Weighted Citation Impact
- 0.00