Prediction of blood donor return behaviour using machine learning
MLMs leveraging both behavioural and demographic variables can predict and identify high-return-rate donors by prioritizing return thresholds. Precision marketing significantly improves donor return rates, enabling blood banks to rapidly meet transfusion demands during emergencies.
Authors
- Hao‐Hsuan Chung
- Cheng‐Hung Yeh
- C.-J. Hung (ORCID: https://orcid.org/0000-0001-5696-8123)
- W. Su
Institutions
- National Taiwan University of Science and Technology (TW)
- Foundation for Blood Research (US)
Publication Details
- Journal
- Vox Sanguinis
- Published
- 2025-10-20
- DOI
- https://doi.org/10.1111/vox.70139
- Citations
- 1
- Primary Topic
- Blood donation and transfusion practices
- Type
- article
- Field-Weighted Citation Impact
- 2.76