A FUTURE VISION TOWARDS CROWDFUNDING FOR EMERGING COMPANIES IN EGYPT: SWOT ANALYSIS APPROACH

The SWOT Analysis of Crowdfunding for emerging environmental innovation companies in Egypt aims to explore its future vision by identifying internal strengths and weaknesses, as well as external opportunities and threats. A team of experts from the banking sector and academia conducted the analysis with a sample of about 20 individuals focused on the Crowdfunding model in partnership with the Egyptian banking sector and the Central Bank's regulatory framework. ٍ Strengths points identified include meeting the needs of new beneficiaries, expanding the banking customer base, faster access to funding than traditional methods, and attracting foreign investment for local startups. Sustainability is also highlighted as a strength, along with increased awareness of environmental issues through green companies. Weaknesses include the complexity of banking operations, prevailing economic conditions affecting customer behavior, lack of specific accounting standards, inadequate disclosure, and difficulties in building customer trust. Opportunities involve attracting new small investors and entrepreneurs needing tailored banking solutions, encouraging the Central Bank to leverage financial technology, and facilitating foreign investment. However, threats include regulatory challenges, technical issues affecting user experience and trust, cultural adaptation to Crowdfunding systems, and the limited credit history of emerging companies. Overall, the SWOT analysis outlines the future vision for Crowdfunding in Egypt's environmental innovation sector.