“Doing the Work” Through Mockumentary: A Rhetoric of Irony in Daily Wire’s Am I Racist?

In 2024, the conservative media outlet Daily Wire produced a documentary film entitled Am I Racist? Created by political commentator and author Matt Walsh and director Justin Folk, the film became one of the highest-grossing documentaries of the last decade. Unlike traditional documentaries, Walsh employs a rhetoric of irony against anti-racist adherents to obstruct their influence and inoculate mostly conservative viewers. His method, however, is unusual and even questionable in conservative Christian circles. The film is analyzed using a Bakhtinian analysis of dialogic opposition wherein Walsh embodies three ironic characters—Rogue, Fool, and Clown—in order to expose the monologue of anti-racism. The analysis demonstrates the dialogization of the anti-racist monologue through rhetorical enactments of anacrisis and syncrisis. Through juxtapositions of anti-racist ideologists and their everyday racist opponents, Walsh obstructs the future effectiveness of the ideology. Even more, by becoming a DEI expert himself, he performatively distorts the monologue to victimize opponents and entertain viewers through the public spectacle. Ultimately, Am I Racist? demonstrates a unique modern turn and strategy in conservative and, more importantly, Christian rhetorical strategies that needs more attention in the future.