Exploring the impact of organizational type on success factors in cross-sector partnerships: an analysis of the perspectives of business and NGOs in Poland

Purpose This study aims to analyse how the success factors of cross-sector partnerships (CSPs) are perceived by businesses and non-governmental organisations (NGOs). In particular, it examined whether the assessment of success factors, based on the respondents’ experiences, depends on the type of organisation in which the respondent implemented the partnership. Design/methodology/approach This study surveyed 122 organisations (61 companies and 61 NGOs) involved in cross-sector partnerships over the past five years. The survey took a quantitative approach, using CAWI, chi-square test and Pearson standardised residuals for analysis. Findings The research showed that while most success factors were perceived similarly in both sectors, trust was identified as an important factor, the importance of which varied by type of organisation. In particular, trust emerged as a key success factor for partnerships from the perspective of NGOs respondents. To the best of authors’ knowledge, this is the first empirical study from Central Europe to show the role of these factors in building successful cross-sector partnerships. Practical implications Research findings indicate that trust is critical to the success of NGOs, and companies and NGOs should prioritise building and maintaining it through transparency, communication and shared goals. Training and workshops can improve interpersonal relationship management and negotiation skills to ensure long-term collaboration. Social implications The study highlights the importance of trust in both the private sector and NGOs in cross-sector partnerships that can enhance cooperation, public trust and positive social change, leading to sustainable development and social impact. Originality/value This paper adds to the literature on cross-sector partnerships by providing a unique comparative analysis from the perspective of both business and NGOs. It offers valuable insights into the dynamics of cross-sector collaboration, highlighting the key role of trust and contributing to a more comprehensive understanding of partnership success factors. In doing so, it provides valuable new information that fills an existing gap in the CSP literature.