Exploring the Moderating Role of Personality Traits in Technology Acceptance: A Study on SAP S/4 HANA Learning Among University Students

The aim of this study is to examine the impact of personality traits on students’ intention to accept the SAP S/4HANA business software. Grounded in the Big Five Factor (BFF) model of personality and the Technology Acceptance Model (TAM), the research analyzed the role of individual differences in students’ learning performance using this ERP system. The study was conducted on a sample of N = 418 first-year students who underwent a quasi-experimental treatment based on realistic business scenarios. The results indicate that conscientiousness emerged as a positive predictor, while agreeableness demonstrated negative predictive value in learning SAP S/4HANA, whereas neuroticism did not exhibit a significant effect. Moderation analysis revealed that both Perceived Usefulness and Actual Usage of technology moderated the relationship between conscientiousness and SAP learning performance, enhancing its predictive strength. These findings underscore the importance of individual differences in the process of SAP S/4HANA acceptance within an educational context and suggest that instructional strategies should be tailored to students’ personality traits in order to optimize learning outcomes.