Analyzing The Impact of Motivational Drivers on User Satisfaction in Online Gaming, with The Mediating Factor User Addiction

This study explores the impact of gaming motivations on user satisfaction through the mediating factor of user addiction in online gaming. ‎Immersion, achievement, escapism, socialization, competition, cognition, and earning, seven motivational factors used as independent ‎factors and analyzed. These factors were used as a first order construct and were studied under a second order construct motivational factor ‎a second order construct. Data were collected using snowball sampling techniques from 272 online gamers, and mediation analysis was ‎performed to test the proposed model. The findings reveal that while motivational factors were directly influencing satisfaction, addiction ‎acts as a mediating mechanism that reinforces this impact. Through Rationality Addiction Theory, the outcomes suggest that players ‎integrate addictive engagement as part of their satisfaction-maximization. The research further highlights wider economic and policy ‎implications, specifically the role of motivational factors in industrial revenue models and the need for sensible gaming structures to balance ‎user satisfaction and societal well-being‎.