Stakeholder pressure for green innovation

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Green innovation and CSR initiatives are clearly becoming less of a distinction than an expectation; however, firms can still go above and beyond to gain stakeholder trust and customer loyalty. In the article by Nguyen, the author examines the relationship between stakeholder pressure and green innovation, finding that the mediating role of CSR means that stakeholder groups truly hold power in ensuring firms adapt greener products, services, and initiatives in the food industry. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publication Details

Journal
Strategic Direction
Published
2025-10-19
DOI
https://doi.org/10.1108/sd-08-2025-0230
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Stakeholder pressure for green innovation

Strategic Direction
Environmental Sustainability in Business
article

Stakeholder pressure for green innovation

article en

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Green innovation and CSR initiatives are clearly becoming less of a distinction than an expectation; however, firms can still go above and beyond to gain stakeholder trust and customer loyalty. In the article by Nguyen, the author examines the relationship between stakeholder pressure and green innovation, finding that the mediating role of CSR means that stakeholder groups truly hold power in ensuring firms adapt greener products, services, and initiatives in the food industry. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic DirectionVol. 41(9)
Openalex Percentile: Top 61%
Environmental Sustainability in Business
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