Authentic interactions

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Kenyan PR firms are embracing the growth of social media use in the country to embolden their PR strategies. But this comes with greater scrutiny of their ethical standards and the regulatory frameworks in which these PR firms operate. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.